The book includes insights from the following experts:
- Joe Staples, Workfront, CMO, The Right Tools Reduce Inefficiency, Increase Speed, and Improve Quality >>
- Brian Kardon, Fuze, Chief Marketing Officer, A Great Tool And These 5 Tips Improve Quality And Speed >>
- Shelagh Stoneham, Chico’s FAS, Inc., Senior Vice President Marketing, A Compelling Brand Purpose is Essential to Marketing Success >>
- Gary Clinger, Workfront, VP of Campaigns, People and Environment – Keys to Speed and Predictability >>
- Matt Dewey, Santa Clara University, Associate Vice President for Marketing & Communications, A Marketing Team’s Success Depends On Building Relationships >>
- Amy Protexter, Insight, Vice President Marketing, Clear Role Definition and Direction Increase Speed and Creativity >>
- Matt Preschern, HCL Technologies, Chief Marketing Officer, Brand Authenticity Must Be In Your Corporate DNA >>
- Dave Schneider, Red Wing Shoe Co., Chief Marketing Officer, Be Cognizant of Consumer Expectations >>
- Joel Layton, Rue21, Vice President of Digital Marketing, Quality Starts With Talent, Speed Starts With Freedom >>
- Irving Albrecht, BlueCross BlueShield of South Carolina, VP, Marketing and Retail Sales, Remember That Marketing is Both an Art and a Science >>
- Jonathan Potts, Robert Morris University, Vice President, Public Relations and Marketing, Five Tips For Quickly Creating Quality Marketing Assets >>
