A Great Tool And These 5 Tips Improve Quality And Speed
- Total transparency allows team members not only to see successes within the team but also to learn from failures as a team.
- Create global programs to reduce time spent creating and executing separate and disparate campaigns.
- Slow down and bring other business units into the marketing process to expand their understanding and ultimately increase speed and quality.
“All campaigns can’t be “above average” – we love the transparency and speed at which we can double down on strong campaigns and kill poor ones.”
Let me share a few best practices for improving the speed and quality of marketing processes:
• Know the tools and how they work. Even as CMO, I am engaged in the details of all the technologies in our marketing stack. You should invest in training and certifying your team. I invest a lot in training my team on all the marketing technology tools we use.