Amy Protexter, Vice President, Marketing,

Clear Role Definition and Direction Increase Speed and Creativity

  • A large team whose members have specialized disciplines ensures that you’ll have all the resources necessary to make decisions on the fly.
  • If the current roles in your organization aren’t effective, re-imagine them into roles that meet your precise needs.
  • Don’t underestimate the value of assets that have already been created. Use existing products as a springboard to create something new.

“People now have a clear idea of what their role is and what they’re supposed to be doing.”

In my time in the workforce, I’ve experimented with a couple of organizational structures t0 drive agility, creativity, quality, and—most of all—exceptional outcomes. That’s what we’re all after, right? Well, here’s what I learned:

• Use squads. We are a large team with several specialized disciplines. Our breadth of capabilities and ability to execute against them come down to having team members in roles that play to their skill sets.

This is an excerpt from 11 CMOs on Delivering Quality Work Crazy Fast. The eBook was generously sponsored by Workfront.