William Caban: Cloud-Native Requires Rethinking Traditional App Development
Before building a cloud-native application, you must thoroughly understand the host cloud environment so you can augment its security controls at the app level. With microservices running in standalone containers that are released incrementally and continuously,...
Nuwan Bandara: When Architecting a Cloud-Native App, Think about End-to-End Security
In a cloud-native environment, you can patch a container image and then with the click of a button, automatically test it and immediately spin up hundreds of new instances. Building end-to-end security requires looking into the containerized microservices with...
Natalie Petouhoff: Set Your Organization Up For Success
Executing, measuring and optimizing people-based marketing initiatives requires breaking down silos between departments and organizing along the customer journey so that marketing, sales, and service can work together. Listen to your customers and be agile...
Katie Morse: Create Loyal Customers with People-Based Marketing
Learn from the data your customers are sharing (or not sharing) with you, and use those patterns as a baseline when building your people-based marketing and measurement strategies. Understand the customer experience from all angles and share those learnings with...
Jackie Jenkins: Select the Right Team for a People-Based Future
For effective people-based measurement, consider setting up a dedicated marketing team of generalists rather than specialists. People-based measurement allows your value proposition to resonate with each person at each place in the buying funnel. "With people-based...
Chris Osner-Hackett: Gain Deeper Consumer Insights with People-Based Measurement
People-based marketing and measurement make it easier for companies to understand whether messaging is impeding or facilitating brand growth by showing them how effective their marketing campaigns are. Brands can then improve their messaging or other aspects of the...
Laura Rueckel: Put Your Customers and Prospects in Context to Target Messaging Effectively
People-based marketing makes it possible to tailor messaging to consumers in a highly refined way, but people wear many hats in their lives such as parent, executive, and caregiver. To reach target audiences effectively, marketers must take the consumer’s context into...
Harriet Ayoade: Pilot Your Way to a Superior Customer Experience
Large, complex organizations that are less nimble are at risk of falling behind smaller firms when it comes to implementing people-based marketing and measurement. Big companies can leverage the power of pilot programs to determine fit, usefulness, and the impact on...
Louise Bousquet: Build a Long-Term Brand Vision in a People-Based World
People-based marketing creates the opportunity to target people in new ways, but brands may struggle to identify the best segments on which to focus. Brands embracing people-based measurement while maintaining a strong, consistent identity will enhance their chances...
Shirley Liu: Learn Why Millennial Attitudes Make People-Based Marketing a Necessity
Today’s young consumers will soon be wielding their purchasing power on a massive scale. They expect personalized customer experiences, making people-based marketing and measurement a necessity, not a nice-to-have. Measuring the impact of people-based campaigns helps...
