The book includes insights from the following experts:
- Brandon Piersant, DealerSocket, Senior Director of Marketing
- Paul Malicki, Easy Taxi, Global CMO
- Chalva Tchkotoua, Time Warner Cable Business Services, Group Vice President, Enterprise, Cloud and Carrier Services Marketing
- Jeremy Epstein, Sprinklr, VP Marketing
- Anastasia Pavlova, Marketo, Senior Director of Marketing
- Mike Lieberman, Square 2 Marketing, Co-founder
- Jascha Kaykas-Wolff, Mozilla, CMO
- Rupert Laslett, Dell, Lead Agile Marketing Scrum Master
- Barre Hardy, CMG Partners, Agile Marketing and Performance expert; Associate Partner
- Raechel Duplain, Workfront, Solutions Marketing Manager
10 Marketing Experts Share Valuable Team Hacks was generously sponsored by Workfront.
Technology has transformed the way marketing works, and that is an indisputable fact. Adapting to this change is an obvious necessity for most marketing organizations. The real question facing marketers today is, am I keeping up?
Marketing has grown from a cost center to a value creator in the modern enterprise. Marketers must perform in the face of markets that evolve faster than business strategy and consumers who know what they want and expect you to know it too. All this is aided and abetted by a system of tools, platforms, and data used by marketers and their customers, a technology base
that seems to change almost daily.
How do real-world marketers thrive in this dynamic and demanding business environment? We decided to find out. With the generous support of Workfront, we posed the following question to 10 highly successful modern marketers:
What advice would you offer a newly promoted director of marketing who needs to transform an old school marketing team into a highly productive and value-producing team?
From our conversations with the experts, we put together 10 essays that offer several practical strategies for working smarter and faster and being more innovative. Whether it’s about becoming a more data-driven marketing organization or collaborating more effectively inside the enterprise, these essays offer tips from in the trenches about many strategic challenges modern marketers face every day.
As someone who spends a lot of time in marketing activities, I found these essays to be a refreshing take on some of the big marketing questions we face today. I hope you agree.