The book includes insights from the following experts:

11 Marketing Technologists On Digital Transformation was generously sponsored by Workfront.

Digital transformation (DX) is top of mind for CEOs across the globe—so it’s no wonder that it’s also top of mind for marketing operations professionals who are trying to modernize and improve workflows across their department. However, research is showing that many teams in the midst of digital transformation struggle to get DX initiatives off the ground successfully. Others have successfully implemented several new software solutions, but without a big picture strategy for how those solutions will work together. This has left many marketers feeling disconnected, siloed, overloaded with software, but still pressured to get more done faster. Read through this eBook for actionable tips and best practices from experienced marketing professionals on how to successfully digitize and transform your team into a modern marketing engine.