Faryal Khan-Thompson, Head of World Writers, Americas, Williams Lea Tag

Set a Unified Enterprise Strategy to Optimize Marketing Operations

  • Without visibility into how all marketing teams within an enterprise work and communicate, organizations spend unnecessary time and money to create and distribute content.
  • Look for better collaboration tools within your business and opportunities to automate workflows where possible.

“Most global organizations don’t have an overarching, unifying strategy, not just for marketing, but for their whole business.”

Over the past decade, I’ve had the chance to work with global companies in a number of industries and sectors to ensure their marketing is right for their audiences. In my current role, my team and I work with clients to execute international marketing campaigns across languages, cultures, and mediums. That experience has given me insight into how large, multinational enterprises work—and how they could work better.

This is an excerpt from 11 Marketing Technologists on Digital Transformation. The eBook was generously sponsored by Workfront.