Laura Degraff: Establish Expectations With Everyone In The Compliance Review Cycle
Set clear expectations for each area of review— communications, legal, and compliance—about what reviewers must do and how long the review should take. When working with vendors, orient them to your review process, and provide guidance to minimize the risk of having...
Workfront: 10 Experts on Marketing Compliance – Mastering the Review and Approval Process
The book includes insights from the following experts: Laura DeGraff, Barclaycard US, VP of Digital Acquisition, Establish Expectations With Everyone In The Compliance Review Cycle >> Meagen Eisenberg, MongoDB, CMO, Compliance In...
Steve Zobell: Start With The End In Mind
Project managers should map out the end point (project goals, results) and work backwards by defining ways that will successfully take them to that end point. Project managers should define project scope upfront to avoid any future confusion among stakeholders....
Rodrigo Gonzalez Hermosillo: Measure The Work, Act On The Metrics
Select PMs who can work with stakeholders to establish metrics and measurable goals that have a real impact on the business. Select PMs who understand that to achieve certain behaviors, they need to understand the behavior they want to generate, and then define the...
Aaron Gette: Good PMs Are Open, Honest, and Self-Evaluating
PMs must have a good understanding of the Agile methodology how to apply different pieces of that methodology to adequately support a project within its business context. PMs must be clear communicators to be credible within the team and with stakeholders. They can’t...
Ely Garcia: PMs Need To Use Tools as Extensions of Themselves
PMs should be able to see how collaboration and project management tools become extensions of themselves. PMs need to be project facilitators. PMs need to recognize that certain situations are out of their control. They must be adept at figuring out how to work around...
Denise Hatzidakis: What I Need From a PMO Is Not to Have One
Select a PM who has an objective view, someone who can get totally in the weeds on details but who can step back and take a holistic view. Select PMs who have excellent people skills, who can build cross-team or cross-group collaboration, and who can provide...
Trish Torizzo: Successful PMs Treat Their Projects Like Businesses They Own
PMs are ultimately responsible for everything that happens in their project. PMs should live through multiple project life cycles in a variety of roles before they become a PM so that they can see what’s not on the page and what’s missing from a process when they do...
Jay Hemmady: Avoid An Ideology-Based Mindset and Work Out Loud
Avoid a rigid project methodology mindset. Be flexible about crafting the methodology that will be most likely result in a successful project. Communicate clearly and directly with team members and project stakeholders, but also pay attention to what’s not said. PMs...
Matt Dedrick: Use Best Practices That Set, Manage, and Meet Expectations
The PM’s job is to get all the stakeholders and the project sponsor to agree on a vision for the project outcome at the beginning of the project. PMs must build good relationships with everyone involved in a project. They need to understand everyone’s needs and what...
