LaSalle Vaughn: Trusting Relationships Reduce Compliance Headaches
Involve compliance advisors in the marketing production process early so that they can help marketing teams achieve compliance more easily and position themselves as trusted advisors to the marketing team. Compliance is the result of a good mix of people, processes,...
Gordon Braun-Woodbury: Compliance As A Service – Creating A Compliance Culture
Creating a service level agreement for compliance processes allows organizations to set out clear guidelines for conducting compliance activities and reviews. Capturing and creating repeatable marketing compliance processes protects the organization and can help to...
Eric Mock: Want To Streamline The Compliance Process? Develop a Partnership Culture
To build a sense of partnership, compliance officers should meet with marketing teams, introduce themselves, explain what they do, and walk marketers through the entire process. To streamline compliance in a large organization, set up open office hours during which...
Meagen Eisenberg: Compliance In Fast-Paced Marketing Depends On A Culture of Responsiveness
When compliance is important in a fast-paced marketing environment, establish a culture in which responsiveness is critical. Always have a pool of authorized approvers that includes at least two or three times more people than the number you need for approval. "We...
Laura Degraff: Establish Expectations With Everyone In The Compliance Review Cycle
Set clear expectations for each area of review— communications, legal, and compliance—about what reviewers must do and how long the review should take. When working with vendors, orient them to your review process, and provide guidance to minimize the risk of having...
Workfront: 10 Experts on Marketing Compliance – Mastering the Review and Approval Process
The book includes insights from the following experts: Laura DeGraff, Barclaycard US, VP of Digital Acquisition, Establish Expectations With Everyone In The Compliance Review Cycle >> Meagen Eisenberg, MongoDB, CMO, Compliance In...
Steve Zobell: Start With The End In Mind
Project managers should map out the end point (project goals, results) and work backwards by defining ways that will successfully take them to that end point. Project managers should define project scope upfront to avoid any future confusion among stakeholders....
Rodrigo Gonzalez Hermosillo: Measure The Work, Act On The Metrics
Select PMs who can work with stakeholders to establish metrics and measurable goals that have a real impact on the business. Select PMs who understand that to achieve certain behaviors, they need to understand the behavior they want to generate, and then define the...
Aaron Gette: Good PMs Are Open, Honest, and Self-Evaluating
PMs must have a good understanding of the Agile methodology how to apply different pieces of that methodology to adequately support a project within its business context. PMs must be clear communicators to be credible within the team and with stakeholders. They can’t...
Ely Garcia: PMs Need To Use Tools as Extensions of Themselves
PMs should be able to see how collaboration and project management tools become extensions of themselves. PMs need to be project facilitators. PMs need to recognize that certain situations are out of their control. They must be adept at figuring out how to work around...
