The book includes insights from the following experts:
- Laura DeGraff, Barclaycard US, VP of Digital Acquisition, Establish Expectations With Everyone In The Compliance Review Cycle >>
- Meagen Eisenberg, MongoDB, CMO, Compliance In Fast-Paced Marketing Depends On A Culture of Responsiveness >>
- Eric Mock, American Express, Marketing Compliance Officer, Want To Streamline The Compliance Process? Develop a Partnership Culture >>
- Gordon Braun-Woodbury, MarketOps Consulting, CEO, Compliance As A Service – Creating A Compliance Culture >>
- LaSalle Vaughn, USAA, Executive Director Marketing Compliance, Trusting Relationships Reduce Compliance Headaches >>
- David Lesue, Workfront, Creative Director, Mitigate Risks and Prevent Errors To Ease The Stress of Achieving Compliance >>
- Jobe Danganan, Sindeo, General Counsel, The 4 Ps Of Marketing Compliance >>
- Jim Jarrell, Stark & Stark, Director of Marketing and Practice Development, Compliance In Social Media Marketing Requires Constant Vigilance >>
- Josh Shapiro, Pinebridge Investments, VP and Head of Regulatory, Core and Marketing Compliance for the Americas, In A Global Marketplace, Adopt Strategies To Simplify Global Compliance >>
10 Experts on Marketing Compliance was generously sponsored by Workfront.
Whether you conform to brand guidelines or operate in a regulated industry, compliance is an essential and often frustrating part of any marketing effort.
Compliance is a challenge many marketing organizations share, but the specifics for managing compliance varies among regulatory environments and corporate cultures. To learn how companies build marketing compliance into their content marketing workflows, with support from Workfront, we asked 10 compliance marketing practitioners the following question:
Reviewing and approving work to ensure proper marketing compliance can be painful. What are the biggest challenges you’ve seen in ensuring proper marketing compliance, and what have you done to address them?
The essays in this eBook represent a diverse set of challenges, from a global investments firm that operates in different regulatory jurisdictions to an insurance provider that not only has its own compliance requirements, but must submit its marketing output to government reviewers, to a fast-growing tech startup in an essentially unregulated segment.
The specific challenges may vary, but the strategies these practitioners have adopted are practical and adaptable to other marketing workflows. Anyone concerned with marketing compliance will find valuable and applicable tips and practices in this eBook.