Laura DeGraff, Barclaycard US, VP of Digital Acquisition

Establish Expectations With Everyone In The Compliance Review Cycle

  • Set clear expectations for each area of review— communications, legal, and compliance—about
    what reviewers must do and how long the review should take.
  • When working with vendors, orient them to your review process, and provide guidance to minimize the risk of having their work kicked back by compliance review.

“You think of digital as the speedy channel, where you can turn things on a dime, but for us, everything in digital goes through the same review cycle as pieces for other media.”

“Compliance is something you can’t afford not to invest in,” says Laura DeGraff, vice president of Digital Acquisition at Barclaycard US. This is especially true in a heavily regulated industry like banking.

This is an excerpt from 10 Experts on Marketing Compliance. The eBook was generously sponsored by Workfront.