Compliance In Fast-Paced Marketing Depends On A Culture of Responsiveness
- When compliance is important in a fast-paced marketing environment, establish a culture in which responsiveness is critical.
- Always have a pool of authorized approvers that includes at least two or three times more people than the number you need for approval.
“We have an email alias to which everything goes that requires approval. All six leaders receive every piece that is going out, and two of them must sign off before it can be released.”
For Meagen Eisenberg, chief marketing officer of MongoDB, compliance is all about consistent messaging and a consistent brand perception in the market. To achieve that, it’s essential to educate the marketing operations team, maintain documented processes, and have team buy-in on the importance of the workflow and approval process. “We’ve trained everyone on the team, and we have tools in place that help us make sure we follow our compliance rules,” Eisenberg says.