Brandon Jensen: Align Digital Transformation with Your Corporate Strategy to Maximize ROI
Take time to define your goals before you invest in marketing operations technology, and be sure you have the resources to support any new technology. Involve all relevant stakeholders in decisions related to technology purchases. "Take time to define your goals...
Tracy Kapteyn: Ask the Right Questions and Go at the Right Pace
Before buying any solution, be sure it integrates into your existing platform, sends data where it needs to go, and synchronizes on your schedule. As you implement a new system, go at the right pace for your employees, and be sure you’re maximizing the value of what...
Vivian Elba: Put Your Customer at the Heart of Your Digital Transformation
Marketing teams can increase ROI if they have simpler, more efficient processes. Before investing in a software solution, look carefully at your processes, optimize them, and then look for a solution that meets your unique needs. “If you empower people from the bottom...
Jennifer Adams: Take a Full End to End View to Create True Digital Transformation
Digital transformation is about the end to end process made better by one full system or series of systems seamlessly linked together, and a change mindset that requires the right leadership and reports back to everyone the measured successes and outcomes. Listen to...
Erik Bratt: Align Your Marketing and Martech Strategies to Avoid Tool Overload
Ensure you’re getting the most value out of the technology you use by aligning your marketing technology strategy with your overall marketing and business strategy. Avoid tool overload by regularly assessing your technology to understand what’s foundational, strategic...
Faryal Khan-Thompson: Set a Unified Enterprise Strategy to Optimize Marketing Operations
Without visibility into how all marketing teams within an enterprise work and communicate, organizations spend unnecessary time and money to create and distribute content. Look for better collaboration tools within your business and opportunities to automate workflows...
Madhu Gulati: Put the Right Team in Place Before You Digitally Transform
As marketing has become more focused on ROI, it is becoming increasingly important to maximize and demonstrate the value of marketing operations, including those related to digital transformation. For digital transformation to pay off, take the time to put the right...
Justin Sharaf: Build Partnerships to Reduce Silos, Encourage Trust, and Gain Buy-In
To make digital transformation of marketing operations successful, build partnerships with clear objectives, frequent and open communication, and complete visibility. Make the most of the technology and data you already have by taking advantage of available training...
Regina Jaslow: Understand How You Work Before You Digitally Transform Marketing Operations
With so many options to choose from, selecting marketing-operations technology requires you to first think about how you work and which features you’ll truly need before making an investment. The UI of a solution is a key differentiator that’s often overlooked. The...
Mark D’Andrea: Look Beyond Features and Price to Maximize the Value of Marketing Technology
Consider how any new marketing technology will fit in with the systems you already have in place. Otherwise, you could end up incurring unexpected costs, especially in implementation time, efficiency, and employee morale. By taking a full-system perspective, you may...
