Mark D’Andrea: Look Beyond Features and Price to Maximize the Value of Marketing Technology
Consider how any new marketing technology will fit in with the systems you already have in place. Otherwise, you could end up incurring unexpected costs, especially in implementation time, efficiency, and employee morale. By taking a full-system perspective, you may...
Daniel Newsome: Work Incrementally, and Take Full Advantage of Cloud-Native Tools
Containers offer security by limiting exposure of code and being easily changeable to fix vulnerabilities, but the host environment also offers protections. Transitioning to cloud-native gives you an opportunity to rethink your entire platform and eliminate bad...
Levi Blackstone: A Cloud-Native Environment Enables More Granular Defense in Depth
If you need to make a change, you update the image and deploy a new container. You can make changes to containerized microservices without service interruptions. Moving to a cloud-native approach requires new knowledge about tools and workflows. “With a cloud-native...
Kevin Price: Select Security Tools that Work in an Automated DevOps Workflow
Make sure you have the smallest images possible. Avoid staging small microservices in a large container image that may have vulnerabilities. Create a mission statement around your DevSecOps organization and security, and then pick the tools that align with that...
William Caban: Cloud-Native Requires Rethinking Traditional App Development
Before building a cloud-native application, you must thoroughly understand the host cloud environment so you can augment its security controls at the app level. With microservices running in standalone containers that are released incrementally and continuously,...
Nuwan Bandara: When Architecting a Cloud-Native App, Think about End-to-End Security
In a cloud-native environment, you can patch a container image and then with the click of a button, automatically test it and immediately spin up hundreds of new instances. Building end-to-end security requires looking into the containerized microservices with...
Natalie Petouhoff: Set Your Organization Up For Success
Executing, measuring and optimizing people-based marketing initiatives requires breaking down silos between departments and organizing along the customer journey so that marketing, sales, and service can work together. Listen to your customers and be agile...
Katie Morse: Create Loyal Customers with People-Based Marketing
Learn from the data your customers are sharing (or not sharing) with you, and use those patterns as a baseline when building your people-based marketing and measurement strategies. Understand the customer experience from all angles and share those learnings with...
Jackie Jenkins: Select the Right Team for a People-Based Future
For effective people-based measurement, consider setting up a dedicated marketing team of generalists rather than specialists. People-based measurement allows your value proposition to resonate with each person at each place in the buying funnel. "With people-based...
Chris Osner-Hackett: Gain Deeper Consumer Insights with People-Based Measurement
People-based marketing and measurement make it easier for companies to understand whether messaging is impeding or facilitating brand growth by showing them how effective their marketing campaigns are. Brands can then improve their messaging or other aspects of the...
