Tina Woodward: The Future Demands Technological Muscle
Disparate talent management systems across a large or statewide institution leave gaps in talent management that can be filled by instituting a single, integrated talent management system. Communications are improved across all aspects of talent management, including...
Susan Grajek: How Analytics Can Improve Student Assessment And Success
Predictive analytics can directly affect student success but require a clear, upfront strategy and the right institutional infrastructure. Analytics can help identify student patterns that may lead them into difficulties and prompt intervention. "Student success is...
Patty Patria: Adopt A Flexible Approach To Glean Value From Data
Maintain a flexible approach to using analytics in the institution. If there are potential benefits to trying a new approach or technology, then try it. If it doesn’t work, try something new. Cloud-based technologies, like data warehousing and analytics, allow smaller...
Brent Drake: The Key To Great Analytics – Understand The Forces You Want To Change
Organizations can use analytics not only to define the so-called “murky middle” students who may or may not succeed but also to push those midlevel students toward success by identifying and fulfilling their needs. To be successful, tie analytics to concrete,...
Karen A. Stout: The Five Building Blocks Of The Analytics Ecosystem
Analytics are only as good as the filter through which you view them, so it’s critical to fully understand the problem you’re trying to solve. Tools and technology are essential to aggregating useful data, but without a culture that believes in the value of analytics,...
Robert Henry: Generational Changes Require New Advancement Practices
The Millennial generation wants to feel a connection to a cause, making it necessary to match donors with specific programs or individuals at the institution. As students relate more and more to nontraditional subgroups, institutions must figure out how to engage with...
Thomas Chaves: CRM And Social Media Pave The Way For Sentiment Analysis
With unrestricted giving on the decline, institutions must learn more about their alumni to better target their philanthropic campaigns. Sentiment analysis, which attempts to determine whether a post (usually on social media) is positive, negative, or neutral, can...
Jenny Jones: Foster Personal, Productive Alumni Relations With CRM
The more personalization you can create in alumni communications through CRM software, the better the results. Engaging alumni with projects that interest them produces more effective results. "Alumni want to know exactly what they’re giving to; how the college or...
Mark Koenig: Beyond The Rolodex – CRM Adds Critical Functionality For Higher Ed
Legacy contact management systems for higher education keep information in silos. A modern CRM system can connect to other systems and opens access to many more resources and data. Universities can benefit from bringing a for-profit marketing perspective to higher...
Bill Thirsk: Carefully Consider Cloud Vendors
Cloud vendors must earn an institution’s trust by showing that they truly understand the education market and aren’t simply the flavor du jour. A more modular approach to software solutions can create greater flexibility, but often requires help in the form of...
