Andy Brantley, CUPA-HR, President and Chief Executive Officer

Technology Is The Enabler, Not The Driver

  • Tapping technology to attract, develop, and retain talent must be part of the core organizational culture. If it is optional, it won’t be used to its fullest extent.
  • Employees pay attention to where institutions invest their time and budget, and they choose organizations with the right technologies available to help them succeed and grow in their positions.

“As higher education organizations, we must connect our brand to our academic missions and the student experience. We must also connect our brand to the employee experience and opportunities we create.”

“It is important to understand that technology is the enabler, not the driver,” says Andy Brantley, president and chief executive officer of the College and University Professional Association for Human Resources (CUPA-HR). “An organization must create and sustain a brand that means something, and the employees of that organization must feel that they are a part of creating and sustaining that brand.”

This is an excerpt from The Future of Higher Education. The eBook was generously sponsored by Ellucian.