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  “[Customers] do not want to listen to you posturing about your product; rather, they want you to focus on their specific pain points and show them how to solve a real problem right now."In-person events were the core of our field marketing programs. We ran several...

  “We—meaning sales, marketing, and clients—are now all in the same home-office scenario and navigating the new norms together. Wenow have to figure out how to build relationships digitally,as well."Field marketing is a service team for the sales organization. We...

  “People do not want aggressive sales techniques where they fill out a formto receive gated content, and then receive 14 phone calls and emails. They want to go at their own pace and contact you when they are ready tohave a conversation." Our team handles...

  “We moved our larger in-person events online quickly, but replacing the intimacy of smaller, in-person events with small virtual events thatallow for more informal communications and networking was achallenge."  There was a two-week period where frustrations...

“Keep listening to your customers, and respond rapidly to what they want. In this way, you can share relevant content, help customers talk to eachother, and respond quickly to market changes.”I started with Sprinklr in early January, so I was just starting in my role...

“We maintained a full mix of online and live marketing programs, but we invested a lot of time and money in live events such as trade shows and road shows.”We had success and growth in our field marketing program that we were excited about. We maintained a full mix of...

“Going forward, as we move to a more integrated field marketing model, we will develop live events along with virtual and digital tactics that effectively keep prospects moving through the funnel.”GTT is a challenger brand in the enterprise networking market, and we...

“Companies are experiencing incredible ROI by eliminating travel and events and doing more digitally. It is clear that even when we can travel more freely, marketing is going to be far more involved in thoughtleadership, social aspects, and actual selling than...

“Small, top-notch digital events must use top-notchplatforms to ensure that the participant experience isexcellent. You cannot rely on a PowerPoint or Zoompresentation.”  The field marketing group at AlgoSec is responsible for lead generation, and we relied...

“One of the biggest opportunities for marketing in the future will be nurturing communities. It’s about being part of the conversations rather than trying to own, dictate, or steer the discussions. Being part of the conversation is a privilege, and you have to earn...