The book includes insights from the following experts:

15 Experts on Reimagining Field Marketing was generously sponsored by Mighty Guides.

When live events were suddenly canceled and employees shifted to remote work, most field marketers went into shock. With their marketing plans in tatters and sales needing a completely different kind of support, they had to act fast to develop new leads, fill pipelines, and support sales in completely new ways. For those who didn’t understand digital, the shock was overwhelming. For those who already understood digital and had put a strategy in place before the pandemic, they were able to act fast.

We asked 15 top field marketing and account-based marketing professionals to reimagine what field marketing would be like in the future. All of the experts I interviewed agreed that things would never be the same. Surprisingly, most agreed that field marketing would play an even bigger role in the buyer’s journey and all felt compelled to raise their digital game. Each contributor shared how their insights about highly personalized content marketing strategies, producing professional digital events, developing new sales strategies, and how they are partnering with customers and suppliers in innovative ways. And even when live events come back, their event plans will be completely integrated into a digital-first strategy.

This Mighty Guide explores where things were, what these experts did, and where they see things going. One thing is certain, this is an exciting time for field marketing. Thanks for reading!