
Visual IQ: 8 Experts on How to Measure People-Based Marketing Impact
The book includes insights from the following experts: Katie Morse, VP, Digital Marketing, Nielsen, Create Loyal Customers with People-Based Marketing >> Natalie Petouhoff, VP, Program Executive, ITC, Salesforce.com, Set Your...

Surinder Lall: The Key To Risk Prioritization is Risk Assessment
Defining assets criticality comes down to the commercial consequences of exposing that asset, and how that translates into a loss for the business. A low-risk vulnerability can have a big impact if it results in a breach, just as exposure of a low-value asset can have...

Steve Stonebraker: To Secure Endpoints, You Need a Complete View of Threats
To diagnose an alert properly, you need to know where it came from, what websites or other interactions were involved, and whether it is persistent on the network. Hunting down threats not only requires special expertise, it cannot be practically done if you are...

Dan Bowden: Bake as Much into the DevOps Process as Possible
One benefit of a cloud native project is the change it gives you to redefine your technical and security standards. Anyone entering into a cloud native project should seek out people who have already done it. "To me, the most important thing is finding the smartest...

Brandi Seich: Eliminate Data and Team Silos to Serve Your Customers Effectively
An effective digital transformation strategy recognizes that data silos are not an option. Everyone needs to be working together toward the same goal. Testing a technology for a few months is the only way to understand if it will work for your team, and it helps...

Visual IQ: Defining Marketing Success- 28 Experts Tell You How
The book includes insights from the following experts: David Rogers, ServiceNow, Digital Analytics & Optimization Lead Nick Panayi, CSC, Head of Digital Marketing & Global Brand Chris Diskin, Wells Fargo, Vice President, Digital Marketing Manager – Advisor...

Workfront: 10 Marketing Experts Share Valuable Team Hacks
The book includes insights from the following experts: Brandon Piersant, DealerSocket, Senior Director of Marketing Paul Malicki, Easy Taxi, Global CMO Chalva Tchkotoua, Time Warner Cable Business Services, Group Vice President, Enterprise,...

New Relic: Real Time Analytics
The book includes insights from the following experts: Adam Gotterer, Knotch, CTO Allison Hartsoe, Ambition Data LLC, CEO Amit Bendov, Gong, CEO and Co-Founder Andrew Allaway, Philips Healthcare, Data Scientist Anil Batra, SriyaDXI, LLC.,...

Mighty Guides: Reach New Learners – Competency-Based Education Emphasizes Outcomes
The book includes insights from the following experts: Carie Ann Potenza, Ellucian, Director of Academic and Grant Services Scott Pulsipher, Western Governors University, President Kara Monroe, Ivy Tech Community College, Vice President of...

Workfront: 22 Expert Tips and Tricks to Fix Your Review and Approval Process
The book includes insights from the following experts: Sam Faillace, Various Start-Ups, VP Marketing Sharon Goldstein, Shiphawk, Chief Revenue Officer Adam Vavrek, Skyword, Director of Marketing Operations Michael Becker, Sharpen, Content...