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When compliance approval depends on receiving reviews from multiple people, somebody should have the role of comment aggregator to ensure timely review. Design your workflow so that compliance team members can focus on compliance issues that are most important for the...

For general brand advertising, maintain creativity with blanket approval that can be used whenever it’s appropriate, and on short notice. If your law firm has a social media presence, monitor comments and postings continuously. "The challenge I face in marketing and...

To ensure that all types of marketing materials— printed and digital—are complaint, organizations need to return to the basic tenant that policies and procedures should be dynamic, not static. Presentation, placement, proximity, and prominence are four measurements...

Make it easy for people to access brand guidelines and logo configurations and find the materials they need to stay on brand. The right tools provide visibility into the compliance process, reducing bottlenecks and breakdowns. "Compliance is so much more than just...

Involve compliance advisors in the marketing production process early so that they can help marketing teams achieve compliance more easily and position themselves as trusted advisors to the marketing team. Compliance is the result of a good mix of people, processes,...

Creating a service level agreement for compliance processes allows organizations to set out clear guidelines for conducting compliance activities and reviews. Capturing and creating repeatable marketing compliance processes protects the organization and can help to...

To build a sense of partnership, compliance officers should meet with marketing teams, introduce themselves, explain what they do, and walk marketers through the entire process. To streamline compliance in a large organization, set up open office hours during which...

When compliance is important in a fast-paced marketing environment, establish a culture in which responsiveness is critical. Always have a pool of authorized approvers that includes at least two or three times more people than the number you need for approval. "We...

Set clear expectations for each area of review— communications, legal, and compliance—about what reviewers must do and how long the review should take. When working with vendors, orient them to your review process, and provide guidance to minimize the risk of having...