Steven D’Agustino: When Moving Education Online, Think Teaching, Not Tools
When moving instruction online, it is critical not to lose the value of academic conversations, which are often spontaneous, that take place between students or between student and instructor. The model of the teacher being the expert, imparting knowledge, is shifting...
Dave Bolman: Agile Principles In Educational Technology
The first phase of building access to education was getting learning online. Organizations should now focus on using technology to reach students wherever they are, regardless of their physical proximity to an institution. Don’t try to overthink educational access....
Josh Shapiro: In A Global Marketplace, Adopt Strategies To Simplify Global Compliance
When compliance approval depends on receiving reviews from multiple people, somebody should have the role of comment aggregator to ensure timely review. Design your workflow so that compliance team members can focus on compliance issues that are most important for the...
Jim Jarrell: Compliance In Social Media Marketing Requires Constant Vigilance
For general brand advertising, maintain creativity with blanket approval that can be used whenever it’s appropriate, and on short notice. If your law firm has a social media presence, monitor comments and postings continuously. "The challenge I face in marketing and...
Jobe Danganan: The 4 Ps Of Marketing Compliance
To ensure that all types of marketing materials— printed and digital—are complaint, organizations need to return to the basic tenant that policies and procedures should be dynamic, not static. Presentation, placement, proximity, and prominence are four measurements...
David Lesue: Mitigate Risks and Prevent Errors To Ease The Stress of Achieving Compliance
Make it easy for people to access brand guidelines and logo configurations and find the materials they need to stay on brand. The right tools provide visibility into the compliance process, reducing bottlenecks and breakdowns. "Compliance is so much more than just...
LaSalle Vaughn: Trusting Relationships Reduce Compliance Headaches
Involve compliance advisors in the marketing production process early so that they can help marketing teams achieve compliance more easily and position themselves as trusted advisors to the marketing team. Compliance is the result of a good mix of people, processes,...
Gordon Braun-Woodbury: Compliance As A Service – Creating A Compliance Culture
Creating a service level agreement for compliance processes allows organizations to set out clear guidelines for conducting compliance activities and reviews. Capturing and creating repeatable marketing compliance processes protects the organization and can help to...
Eric Mock: Want To Streamline The Compliance Process? Develop a Partnership Culture
To build a sense of partnership, compliance officers should meet with marketing teams, introduce themselves, explain what they do, and walk marketers through the entire process. To streamline compliance in a large organization, set up open office hours during which...
Meagen Eisenberg: Compliance In Fast-Paced Marketing Depends On A Culture of Responsiveness
When compliance is important in a fast-paced marketing environment, establish a culture in which responsiveness is critical. Always have a pool of authorized approvers that includes at least two or three times more people than the number you need for approval. "We...
