Karen A. Stout: The Five Building Blocks Of The Analytics Ecosystem
Analytics are only as good as the filter through which you view them, so it’s critical to fully understand the problem you’re trying to solve. Tools and technology are essential to aggregating useful data, but without a culture that believes in the value of analytics,...
Robert Henry: Generational Changes Require New Advancement Practices
The Millennial generation wants to feel a connection to a cause, making it necessary to match donors with specific programs or individuals at the institution. As students relate more and more to nontraditional subgroups, institutions must figure out how to engage with...
Thomas Chaves: CRM And Social Media Pave The Way For Sentiment Analysis
With unrestricted giving on the decline, institutions must learn more about their alumni to better target their philanthropic campaigns. Sentiment analysis, which attempts to determine whether a post (usually on social media) is positive, negative, or neutral, can...
Jenny Jones: Foster Personal, Productive Alumni Relations With CRM
The more personalization you can create in alumni communications through CRM software, the better the results. Engaging alumni with projects that interest them produces more effective results. "Alumni want to know exactly what they’re giving to; how the college or...
Mark Koenig: Beyond The Rolodex – CRM Adds Critical Functionality For Higher Ed
Legacy contact management systems for higher education keep information in silos. A modern CRM system can connect to other systems and opens access to many more resources and data. Universities can benefit from bringing a for-profit marketing perspective to higher...
Bill Thirsk: Carefully Consider Cloud Vendors
Cloud vendors must earn an institution’s trust by showing that they truly understand the education market and aren’t simply the flavor du jour. A more modular approach to software solutions can create greater flexibility, but often requires help in the form of...
Kenneth C. Green: Plan For The Transition To The Cloud
Educational institutions may feel uncertainty about moving to the cloud, but by waiting, they may be missing out on many of the benefits the cloud has to offer. A successful move to the cloud should be preceded by in-depth planning, risk assessments, transition...
Tom Dugas: Take A Dip In The Cloud Computing Knowledge Pool
Heed the lessons learned by early adopters before moving to the cloud, including how they have adjusted their security strategies to secure cloud services. Expect the way you allocate resources, especially employee resources, to change, but recognize that any savings...
Shelton Waggener: How The Cloud Aids Higher Education
Mobility, big data, and security are the driving forces behind higher education institutions’ move to the cloud because they are areas in which cloud apps and vendors excel and can help institutions make considerable improvements. Recognize that every institution is...
Diana Oblinger: The Evolution Of Technology Brings Opportunities
Using technology to increase student success requires that you first understand your students and their needs. Only by taking a holistic view of each student can institutions truly implement technologies for student success. Technology is evolving. To achieve longterm...
