Generational Changes Require New Advancement Practices
- The Millennial generation wants to feel a connection to a cause, making it necessary to match donors with specific programs or individuals at the institution.
- As students relate more and more to nontraditional subgroups, institutions must figure out how to engage with them in ways that connect to how they self-identify.
“For our grandparents, education was a privilege, and they gave
out of honor. For millennials, education is an expectation.”
With more than 15 years of experience as a development executive, Robert Henry now shares his expertise with other advancement professionals through his work with the Council for Advancement and Support of Education (CASE) association. He advises his members to embrace the latest industry trends by adopting new ways of approaching prospects and interpreting data.