Jenny Jones, Ellucian, Principal Management Consultant, Advancement & Alumni Relations

Foster Personal, Productive Alumni Relations With CRM

  • The more personalization you can create in alumni communications through CRM software, the better the results.
  • Engaging alumni with projects that interest them produces more effective results.

“Alumni want to know exactly what they’re giving to; how the college or university will use these funds; and how their contribution benefits the institution, student, or faculty member.”

Before her most recent career as a management consultant to the higher education community, Jenny Jones drove alumni relations at many institutions, including the University of North Carolina Charlotte. Over the years, Jones has seen a marked shift from traditional, broad-based alumni programs such as annual giving campaigns toward greater engagement between the alumnus and the institution.

This is an excerpt from The Future of Higher Education. The eBook was generously sponsored by Ellucian.