Foster Personal, Productive Alumni Relations With CRM
- The more personalization you can create in alumni communications through CRM software, the better the results.
- Engaging alumni with projects that interest them produces more effective results.
“Alumni want to know exactly what they’re giving to; how the college or university will use these funds; and how their contribution benefits the institution, student, or faculty member.”
Before her most recent career as a management consultant to the higher education community, Jenny Jones drove alumni relations at many institutions, including the University of North Carolina Charlotte. Over the years, Jones has seen a marked shift from traditional, broad-based alumni programs such as annual giving campaigns toward greater engagement between the alumnus and the institution.