Namita Mediratta: Measuring Data From The Complete Content Lifecycle
Namita Mediratta, Global CMI Director, Content Excellence, Unilever In multichannel consumer product marketing, you need to be able to look at all the data inputs in an integrated way. What you’re trying...
Berenice Mann: The best ways to ensure that your content is delivered to the right places at the right times
Berenice Mann, Senior Marketing Manager, Arm LtdWhen it comes to content distribution, there is no one-size-fits-all solution. It varies with the business. You need to know which channels suit your audience and your business and how to reach your audience through...
Noz Urbina: Creating and prioritizing the strongest content ideas
Noz Urbina, Founder & Omnichannel Content Strategist, Urbina ConsultingEffective ideation requires standing in the shoes of the customer and understanding the emotional arc that is central to the customer’s journey. The customer’s journey in life is not a journey...
Lauren Bowden: How to develop a budget that maximizes ROI
Lauren Bowden, Freelance Marketing Communications Consultant/Chief FinTech Content Creator at The Comms Crowd, Lauren Bowden Consulting Effective budgeting requires adhering to the original strategy of each campaign and always keeping overall objectives in mind....
Aprimo: 11 Experts on Using the Content Lifecycle to Maximize Content ROI – EMEA Edition
The book includes insights from the following experts: Andrea Fryrear, President and Lead Trainer, AgileSherpas, How do you manage your team to avoid bottlenecks and mistakes and eliminate costly delays and duplication? >> Shane Barker, Digital Strategist &...
Rafael Narezzi: Make Sure the MSSP Can Meet Your Security Needs
Rafael Narezzi, CISO - Chief Cyber Security Strategist, WiseEnergy - Smart Renewables Services“Determining which MSSP to use comes back to the security roadmap for the company and understanding what you’re trying to accomplish.”Determining which MSSP to use comes back...
Greg Fittinghoff: When to Consider Partnering With an MSSP
Greg Fittinghoff, Enterprise Solution Architect, Nintex“Always maintain a level of security expertise in-house, and seek out an MSSP to provide the arms and legs that can cost effectively perform functions you cannot do internally.”Cybersecurity is a critical need for...
Daniel Paula: Ending and Preventing Breaches
Daniel Paula, SVP, Information SecurityRisk Management, Charles Schwab“The best way to evaluate how an MSSP handles a cyber attack is to have the MSSP tell you how it happened.”You can read documents day and night, playbooks, make policy standards, and interview...
Tad Dickie: Threat Hunting and Incident Response
Tad Dickie, VP & CSO, Colonial Companies“It’s possible to do threat-hunting proofs of concept with MSSPs that demonstrate their capabilities detail what you need to fulfill your threat-hunting requirements.”Evaluating threat-hunting capabilities is challenging...
Patric J.M. Versteeg: The MSSP Service Levels and Scope
Patric J.M. Versteeg, CISO, Leading Security Change at Enterprise Organisations “Good initial candidates for outsourcing are routine tasks such as managing firewalls, antivirus, data loss prevention, and vulnerability management.”You need to tailor security coverage...
