“Successful companies are not just blasting out
technology. They are teaching people how to use
the technology to work in a new way.”
We were in the collaboration business when COVID-19 hit. We realized that we were not only sending all our employees home, we were sending all our clients home, too. I’ve seen many companies make this transition, and they typically take one of three approaches:
• They fight it. They try to muddle through with phones and email and people working independently. That’s not a successful way to move forward.
• They mimic what they did in the office but using technology. This short-term fix quickly turns into video fatigue, middle managers who don’t know how to manage a virtual staff, confusion, and inefficiencies.
• They decide to rethink how they do things. These companies think through how they are going to keep collaboration and productivity up and how they are going to keep the company’s employees working together. They are the companies who will succeed in the future.
Successful companies are not just blasting out technology. They are teaching people how to use the technology and work in a new way. Meetings do not have run for the default one hour. Not everyone has to be at every meeting. Meetings can be purpose built; then, when the purpose has been achieved, the meeting ends.