The book includes insights from the following experts:

What Pro Cycling Can Teach IT Leaders About Digital Business was generously sponsored by Dimension Data.

Cycling into a digital world
Every industry today faces challenges and opportunities that come from new, rapidly evolving technologies. Some struggle to remain competitive in changing marketplaces. Others find new opportunities and new business by leveraging technical innovation. In all cases, adapting to change and innovation has become a journey taking businesses into a new, digital world.

This journey forces companies to rethink how they engage with customers, the experiences they offer, and how they manage their own operations. Although every organisation has its own culture, mission, and operational needs, they all have a common success factor. For digital transformation to be successful, it must be driven by business objectives, not by what’s technically possible. You must begin with business goals, then architect a technology environment to deliver on those goals.

To illustrate these points, this e-book digs into what we can learn from two related, but also very different, business-critical digital transformations in an industry that’s slow to adopt technology:

  • Amaury Sport Organisation (A.S.O.), which organises the world’s biggest cyclingevent , the Tour de France, used data to transform how audiences watch and experience the race. This was something A.S.O. had to do to stay relevant in today’s world of digital media and changing audience viewing habits.
  • Team Dimension Data for Qhubeka, a WorldTour team that competes in the Tour de France and many other races all over the world, was challenged to perform competitively on the world stage against much larger, better-funded teams. Digital transformation has given them tools to raise their game.
  • The A.S.O. example shows how it’s able to keep its product fresh by creating new and more engaging customer experiences, while the Team Dimension Data example illustrates how digital transformation can provide a competitive advantage through operational excellence. These are challenges shared by many businesses in all industries.

This eBook dives deeper into questions about driving business growth with better customer experience, keeping employees productive and engaged, safeguarding data without restricting business, and using business process automation to operate at a new level. One essay shows how data transformation in one business can transform another industry in the ecosystem.

Behind all these discussions lies the technology, which operates invisibly as the great enabler. It’s the foundation on which digital business is built. Unlike past trends, which tended to be IT-led, digital transformation isn’t a technology-driven strategy – it’s a business strategy enabled by technology.

I hope you find this eBook both enjoyable and informative.