Laura Rueckel: Put Your Customers and Prospects in Context to Target Messaging Effectively
People-based marketing makes it possible to tailor messaging to consumers in a highly refined way, but people wear many hats in their lives such as parent, executive, and caregiver. To reach target audiences effectively, marketers must take the consumer’s context into...
Harriet Ayoade: Pilot Your Way to a Superior Customer Experience
Large, complex organizations that are less nimble are at risk of falling behind smaller firms when it comes to implementing people-based marketing and measurement. Big companies can leverage the power of pilot programs to determine fit, usefulness, and the impact on...
Louise Bousquet: Build a Long-Term Brand Vision in a People-Based World
People-based marketing creates the opportunity to target people in new ways, but brands may struggle to identify the best segments on which to focus. Brands embracing people-based measurement while maintaining a strong, consistent identity will enhance their chances...
Shirley Liu: Learn Why Millennial Attitudes Make People-Based Marketing a Necessity
Today’s young consumers will soon be wielding their purchasing power on a massive scale. They expect personalized customer experiences, making people-based marketing and measurement a necessity, not a nice-to-have. Measuring the impact of people-based campaigns helps...
Visual IQ: 8 Experts on How to Measure People-Based Marketing Impact
The book includes insights from the following experts: Katie Morse, VP, Digital Marketing, Nielsen, Create Loyal Customers with People-Based Marketing >> Natalie Petouhoff, VP, Program Executive, ITC, Salesforce.com, Set Your...
Surinder Lall: The Key To Risk Prioritization is Risk Assessment
Defining assets criticality comes down to the commercial consequences of exposing that asset, and how that translates into a loss for the business. A low-risk vulnerability can have a big impact if it results in a breach, just as exposure of a low-value asset can have...
Steve Stonebraker: To Secure Endpoints, You Need a Complete View of Threats
To diagnose an alert properly, you need to know where it came from, what websites or other interactions were involved, and whether it is persistent on the network. Hunting down threats not only requires special expertise, it cannot be practically done if you are...
Dan Bowden: Bake as Much into the DevOps Process as Possible
One benefit of a cloud native project is the change it gives you to redefine your technical and security standards. Anyone entering into a cloud native project should seek out people who have already done it. "To me, the most important thing is finding the smartest...
Brandi Seich: Eliminate Data and Team Silos to Serve Your Customers Effectively
An effective digital transformation strategy recognizes that data silos are not an option. Everyone needs to be working together toward the same goal. Testing a technology for a few months is the only way to understand if it will work for your team, and it helps...
Visual IQ: Defining Marketing Success- 28 Experts Tell You How
The book includes insights from the following experts: David Rogers, ServiceNow, Digital Analytics & Optimization Lead Nick Panayi, CSC, Head of Digital Marketing & Global Brand Chris Diskin, Wells Fargo, Vice President, Digital Marketing Manager – Advisor...
