Jennifer Adams: Take a Full End to End View to Create True Digital Transformation
Digital transformation is about the end to end process made better by one full system or series of systems seamlessly linked together, and a change mindset that requires the right leadership and reports back to everyone the measured successes and outcomes. Listen to...
Erik Bratt: Align Your Marketing and Martech Strategies to Avoid Tool Overload
Ensure you’re getting the most value out of the technology you use by aligning your marketing technology strategy with your overall marketing and business strategy. Avoid tool overload by regularly assessing your technology to understand what’s foundational, strategic...
Faryal Khan-Thompson: Set a Unified Enterprise Strategy to Optimize Marketing Operations
Without visibility into how all marketing teams within an enterprise work and communicate, organizations spend unnecessary time and money to create and distribute content. Look for better collaboration tools within your business and opportunities to automate workflows...
Madhu Gulati: Put the Right Team in Place Before You Digitally Transform
As marketing has become more focused on ROI, it is becoming increasingly important to maximize and demonstrate the value of marketing operations, including those related to digital transformation. For digital transformation to pay off, take the time to put the right...
Justin Sharaf: Build Partnerships to Reduce Silos, Encourage Trust, and Gain Buy-In
To make digital transformation of marketing operations successful, build partnerships with clear objectives, frequent and open communication, and complete visibility. Make the most of the technology and data you already have by taking advantage of available training...
Regina Jaslow: Understand How You Work Before You Digitally Transform Marketing Operations
With so many options to choose from, selecting marketing-operations technology requires you to first think about how you work and which features you’ll truly need before making an investment. The UI of a solution is a key differentiator that’s often overlooked. The...
Mark D’Andrea: Look Beyond Features and Price to Maximize the Value of Marketing Technology
Consider how any new marketing technology will fit in with the systems you already have in place. Otherwise, you could end up incurring unexpected costs, especially in implementation time, efficiency, and employee morale. By taking a full-system perspective, you may...
Daniel Newsome: Work Incrementally, and Take Full Advantage of Cloud-Native Tools
Containers offer security by limiting exposure of code and being easily changeable to fix vulnerabilities, but the host environment also offers protections. Transitioning to cloud-native gives you an opportunity to rethink your entire platform and eliminate bad...
Levi Blackstone: A Cloud-Native Environment Enables More Granular Defense in Depth
If you need to make a change, you update the image and deploy a new container. You can make changes to containerized microservices without service interruptions. Moving to a cloud-native approach requires new knowledge about tools and workflows. “With a cloud-native...
Kevin Price: Select Security Tools that Work in an Automated DevOps Workflow
Make sure you have the smallest images possible. Avoid staging small microservices in a large container image that may have vulnerabilities. Create a mission statement around your DevSecOps organization and security, and then pick the tools that align with that...
