Matt Heinz: What are the best ways to develop a budget that maximizes ROI?
Matt Heinz, President, Heinz Marketing Inc A proper budget will be built relative to expected outcome. When you are thinking about your content marketing strategy overall, you have to map what you’re doing in content to the revenue impact that content is going to...
Carla Johnson: How can you create a better, more agile content plan, and what would you gain as a result?
A plan enables you to select the best ideas that serve the objective and provide focus on those best ideas. Without the focus that a plan provides, people’s attention becomes scattered, which causes work to progress more slowly. By choosing one, two, or at most three...
Robert Rose: How do you create and prioritize the strongest content ideas?
Marketing communications professionals are classically taught to think about form before content. You need a brochure, a blog, or an email. Great! Now let’s fill that full of content. But the greatest success in the ideation stage comes from reversing that process....
Aprimo: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
The book includes insights from the following experts: Andrea Fryrear, President and Lead Trainer, AgileSherpas, How do you manage your team to avoid bottlenecks and mistakes and eliminate costly delays and duplication? >> Shane Barker, Digital Strategist &...
Milinda Rambel Stone: Cloud and Container Security Series
Milinda Rambel Stone, Vice President & CISO, Provation MedicalThe public cloud is a very different environment from your typical physical data center, because everything is living and breathing — and changing. You have to think differently in terms of your overall...
James P. Courtney: Cloud and Container Security Series
James P. Courtney, Certified Chief Information Security Officer Courtney Consultants When it comes to cloud security, everyone in the organization — not only the security department — needs to feel ownership responsibility for security. There are too many ways human...
Mauro Loda: Cloud and Container Security Series
Mauro Loda, Senior Security Architect, McKessonIn today’s world, the perimeter is expanding and visibility is impacted by the volatile nature of the cloud. To assure security in this kind of changeable environment, we strive to deploy an immutable architecture and...
Ross Young: Cloud and Container Security Series
Ross Young, Director, Capital OneWhen moving to the cloud, the way you secure things goes hand-in-hand with how you lower maintenance and development costs. For example, when you build your cloud architecture, are you talking about EC2 servers, containerized servers,...
Darrell Shack: Cloud and Container Security Series
Paul Dackiewicz, Lead Security Consulting Engineer Advanced Network Management When you move into a public cloud such as Amazon Web Services, you and the cloud provider have separate security responsibilities. You have to make sure you have a good migration plan...
Paul Dackiewicz: Cloud and Container Security Series
Paul Dackiewicz, Lead Security Consulting Engineer Advanced Network Management The cloud is basically an extension of your network that’s hosted on someone else’s server. You should always have that mindset. And bridging the connection between on-premises locations...
