Tanya Mackenzie on Reimagining Field Marketing
“Small, top-notch digital events must use top-notchplatforms to ensure that the participant experience isexcellent. You cannot rely on a PowerPoint or Zoompresentation.” The field marketing group at AlgoSec is responsible for lead generation, and we relied...
Malin Liden on Reimagining Field Marketing
“One of the biggest opportunities for marketing in the future will be nurturing communities. It’s about being part of the conversations rather than trying to own, dictate, or steer the discussions. Being part of the conversation is a privilege, and you have to earn...
15 Experts on Reimagining Field Marketing
The book includes insights from the following experts: Tanya Mackenzie, Director of Field Marketing, AlgoSec, Read an excerpt>> Andy Skillen, Director of Field Marketing, FICO, Read an excerpt>> Erik Hawkins, Field Marketing Director, GTT, Read an...
Patrick Gramling: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Matthew Hansen: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Rob MacNeil: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Tom Pittet: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Anthony Kwong: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Kjell Aansloekken: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Adam Day: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise? Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
