Nicole Summitt on Reimagining Field Marketing
“Keep listening to your customers, and respond rapidly to what they want. In this way, you can share relevant content, help customers talk to eachother, and respond quickly to market changes.”I started with Sprinklr in early January, so I was just starting in my role...
Jennifer McAdams on Reimagining Field Marketing
“We maintained a full mix of online and live marketing programs, but we invested a lot of time and money in live events such as trade shows and road shows.”We had success and growth in our field marketing program that we were excited about. We maintained a full mix of...
Erik Hawkins on Reimagining Field Marketing
“Going forward, as we move to a more integrated field marketing model, we will develop live events along with virtual and digital tactics that effectively keep prospects moving through the funnel.”GTT is a challenger brand in the enterprise networking market, and we...
Andy Skillen on Reimagining Field Marketing
“Companies are experiencing incredible ROI by eliminating travel and events and doing more digitally. It is clear that even when we can travel more freely, marketing is going to be far more involved in thoughtleadership, social aspects, and actual selling than...
Tanya Mackenzie on Reimagining Field Marketing
“Small, top-notch digital events must use top-notchplatforms to ensure that the participant experience isexcellent. You cannot rely on a PowerPoint or Zoompresentation.” The field marketing group at AlgoSec is responsible for lead generation, and we relied...
Malin Liden on Reimagining Field Marketing
“One of the biggest opportunities for marketing in the future will be nurturing communities. It’s about being part of the conversations rather than trying to own, dictate, or steer the discussions. Being part of the conversation is a privilege, and you have to earn...
15 Experts on Reimagining Field Marketing
The book includes insights from the following experts: Tanya Mackenzie, Director of Field Marketing, AlgoSec, Read an excerpt>> Andy Skillen, Director of Field Marketing, FICO, Read an excerpt>> Erik Hawkins, Field Marketing Director, GTT, Read an...
Patrick Gramling: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Matthew Hansen: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
Rob MacNeil: 7 Experts on Activating Liquidity
How does expanding the scope of treasury to include cash, risk, payments, and working capital increase its value to the enterprise?Treasury plays different roles in different organizations, but many companies, particularly global organizations and those with complex...
