Scott Gibson

Scott Gibson, Group Executive: Digital Business Solutions

Network planning begins with business goals and applications

  • Taking business objectives and applications into consideration is an essential part of the infrastructure design process. Failing to do this can result in an architected solution that is completely unachievable in practice.
  • Any organisation laying the digital foundation for its current and future business operations should recognise that in the future, demand on the network will increase exponentially.

“We are moving into a postdigital age, a cognitive age where everything from networks to applications to the front-end user experience is getting smarter.”

When planning an enterprise’s digital future, everything begins with business outcomes. The conversations I have with our clients are often not about technology. They are conversations about building a much better experience for employees, customers, suppliers, and the community. This is because today’s enterprise operates in a world that has become an ecosystem of high-speed human interactions. It is a world in which customer loyalty has shifted away from brand loyalty towards experience loyalty. A customer might love your brand, but if they have a bad experience, they’re less likely to come back to you, and they might share their bad experience on social media where it can influence many potential customers.

This is an excerpt from Is your network geared for the digital world. The eBook was generously sponsored by Dimension Data.

DimensionData Networking