Peggy Leah Daniels, US General Manager, The Lotter Group
How To Scale Your Marketing Fulfillment Effectively
- Businesses experiencing rapid growth can effectively scale their marketing fulfillment processes with the help of an experienced partner.
- Marketing fulfillment centers can also help businesses cut down on waste while remaining compliant with any new regulations impacting them.
“When you’re dealing with quick growth, you don’t necessarily know how to correctly scale up your marketing fulfillment.”
As a former national program manager for a mobile wireless organization, Peggy Leah Daniel managed major marketing rollouts to roughly 14,000 retail locations across the United States. Originally, her team managed brand launches entirely in-house. At a certain point, however, they realized that they needed to improve their marketing fulfillment processes. “When we were doing our marketing fulfillment in-house, we didn’t complete all the necessary steps and we couldn’t achieve the results we wanted. It made our launches inconsistent and costly,” she says.
This is an excerpt from 8 Experts on Marketing Fulfillment. The eBook was generously sponsored by Iron Mountain.
