Joel Layton, Rue21, Vice President of Digital Marketing
Quality Starts With Talent, Speed Starts With Freedom
- Hire creatives who have the drive and ambition to work independently and the motivation to learn from their mistakes.
- Give your creative team room to experiment, and then use testing to show them what works and what does not.
- Choose good testing metrics that create a clear picture of which assets are most successful.
“Quality starts with talent. In the world of retail, it’s important to have a sharp, motivated staff, and experience doesn’t necessarily have to be part of that equation.”
Quality starts with talent. In the world of retail, it’s important to have a sharp, motivated staff, and experience doesn’t necessarily have to be part of that equation. I’m looking for folks who want to think and act quickly, are motivated to get things done, and don’t necessarily wait to be told what to do. With the fast pace of our day-to-day challenges, the ability to take action is the end all, be all.
This is an excerpt from 11 CMOs on Delivering Quality Work Crazy Fast. The eBook was generously sponsored by Workfront.
