Patricia Aragón León: Customer Data Without a Purpose Is Meaningless Posted by Mighty Guides | Aug 16, 2020 “The biggest challenge is ‘info-besity’—incalculable amounts of data, but not enough bandwidth or... Read More
Sherif Mityas: Using Customer Data to Find Those Moments That Matter Posted by Mighty Guides | Aug 16, 2020 “We work with a third-party partner to help us pull in different data types and connect the dots.... Read More
Vishal Chopra on Reimagining Field Marketing Posted by Mighty Guides | Aug 3, 2020 “It’s not enough to speak their language; we have to Provide a solution crafted based on empathy... Read More
Felipe Duarte Navarro on Reimagining Field Marketing Posted by Mighty Guides | Aug 3, 2020 “The content must be focused and delivered through the right channel at the right time. We have to... Read More
Jessica Cowan on Reimagining Field Marketing Posted by Mighty Guides | Aug 3, 2020 “You often get radio silence in sales, so it’s up to marketers to keep the discussion going, and... Read More