Brian Kemp

Brian Kemp, Director, Marketing & Compliance Technology, Nationwide

Achieving Cost-Effective Flexibility Through Marketing Fulfillment

  • Marketers can cost-effectively achieve their goals by partnering with a marketing fulfillment provider.
  • Marketing fulfillment providers can also offer greater flexibility, turning around orders on tight deadlines when needed to meet demand.

“If we see low utilization, then we will move it over to print on demand to help save money.”

Brian Kemp believes that partnering with a marketing fulfillment provider can be beneficial from multiple standpoints, beginning with cost. “If you had to buy your own infrastructure to support a high level of printing and fulfillment only for yourself, it could get quite expensive,” he says. By comparison, an outsourced fulfillment vendor can leverage its resources and internal knowledge to ensure its equipment is optimally utilized across multiple customers. By contracting with those partners, you can take advantage of all of the capabilities you need, on demand, without having to invest capital up front.

This is an excerpt from 8 Experts on Marketing Fulfillment. The eBook was generously sponsored by Iron Mountain.

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