Beth Moorhead

Beth Moorhead, Marketing Consultant, Legrand AV Technologies

How to Deliver Efficient, Cost-Effective Marketing Fulfillment

  • Businesses can meet their marketing fulfillment requirements in a more cost-effective, efficient, and flexible way by partnering with a marketing fulfillment vendor.
  • Marketers can also gain access to industry-specific expertise and best practices for event marketing by collaborating with a marketing fulfillment partner.

“Marketing fulfillment is ideal, especially if you’re dealing with short print runs with multiple versions or even large quantities.”

As our digital age advances, we are becoming an increasingly visual society, says Beth Moorhead, marketing consultant at Legrand AV Technologies. As a result, marketing fulfillment is still a critical function for businesses to master. “From a fulfillment standpoint, the sales teams still want streamlined sales brochures, spec sheets and case studies on jump drives and they will sometimes need this literature in different languages. These visual materials affect how we learn and how we buy,” she says. “There’s a reason why salespeople still get on a plane to go and shake the other person’s hand. The customer stills wants that human touch and the salesperson wants to strengthen that relationship. We know the fulfillment piece aids that sales process,” Moorhead explains.

This is an excerpt from 8 Experts on Marketing Fulfillment. The eBook was generously sponsored by Iron Mountain.

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