Iron Mountain: The Essential Guide To Understanding Digital Transformation
The book includes insights from the following experts: Marcos Bueno, Head of Media Technology, Vox Media, Inc, Read the article here >> Mike Huskins, Head of Product Operations, Twilio, Read the article here >> Brad...
Kyriba: Taking Treasury From Reactive to Proactive- Quotes from the Experts
The book includes insights from the following experts: Liza Mondonedo, Beam Inc, Manager, Treasury Consulting and Shareholder Services Todd Yoder, Fluor Corporation, Head of Derivatives & Hedging Strategy, Director Global Treasury Bob...
Tenable: Using Security Metrics to Drive Action- Security Metrics for Threat Management
The book includes insights from the following experts: Aanchal Gupta, Skype, CISO, With Security Metrics, Every Picture Tells a Story >> Julian Waits, PivotPoint Risk Analytics, CEO, Using Security Metrics to Defend the Business >>...
Greg Bonsib: Four Steps To Better Data-Driven Marketing
WHEN TESTING IDEAS, IT ISIMPORTANT TO CREATE ATEST THAT HAS A FOCUSEDOBJECTIVE AND TO KEEPTHE COST OF TESTS LOW.THE POWER OF DATA-DRIVENMARKETING ISTHAT WHEN YOU HAVEDATA THAT PROVE YOURSTRATEGY, YOU CAN GAINCREDIBILITY ANDRESOURCES TO DO ITAGAIN. "I look at data...
Russ Merz: The Four ‘M’s
ALGORITHMIC ATTRIBUTIONMODELS ARE ONLY AS GOODAS THE DATA INJECTED INTOTHEM: ALGORITHMS NEEDA VERIFIED FOUNDATION OFACCURATE DATA. APPLY THE FOUR MS—MAKE A STRATEGY,MOVE ON IT, MEASUREIT, MONETIZE IT. "Without good models, it’s virtually impossible to allocate...
Andrew Sanderson: The Value of Creating A Data-Driven Marketing Organization
EMBRACE SOCIAL MEDIAOUTLETS—EITHER FREE ORPAID—THAT PROVIDE FREEDATA POINTS THAT HELPYOU GATHER MORE DATAABOUT YOUR CUSTOMERS.LOOK AT THE INFLUENCERSIN YOUR AUDIENCE: ONEOF THEM MAY BE THE CEOOF YOUR COMPETITION. "For those who are looking to gain greater insight into...
Chris Conrey: Analytics Is The Key To Getting Started
USING ANALYTICS TODETERMINE ATTRIBUTIONSAND CONVERSIONSDOESN’T HAVE TO BEOVERWHELMING. STARTSMALL, WITH A SINGLEMETRIC, AND BUILD FROMTHERE.ANALYTICS YOU SET ANDFORGET ARE USELESS.GET INTO THE HABIT OFREVIEWING ANALYTICSREGULARLY TO TRULY SEEWHAT WORKS AND...
Kirk Borne: The End of Demographics
CLUSTERING POPULATIONSINTO SMALL GROUPS OFPERSONAS CAN LEAD TOHIGHLY PERSONALIZEDMARKETING.TO TRANSFORM AMARKETING ORGANIZATIONINTO A DATA-DRIVENORGANIZATION, USE ALLTHE DATA YOU COLLECT,TAKE ADVANTAGE OFPUBLICLY AVAILABLEDATA FOR CONTEXT, ANDMOVE WELL...
Allison Lloyd: The Customer Journey
COLLECTING A LOT OF DATADOES NOT TRANSLATE TOACTIONABLE INFORMATION:YOU NEED TO BUILDPROCESSES TO RETRIEVEDATA THAT PROPELSDECISION-MAKING. ATTRIBUTION IS REALLYABOUT UNDERSTANDINGTHE MARKETINGCHANNELS IN WHICHTO INVEST. "Executives tell me all the time that they are...
François Garillot: Using Advanced Analytics For High-Performance Internet Brand Advertising
MODELING USING MACHINELEARNING CAN ALLOWYOU TO IDENTIFY TARGETGROUPS MORE QUICKLYAND EASILY THAN EVERBEFORE.DEFINING THESESEGMENTS CAN RESULTIN MORE EFFECTIVE BRANDADVERTISING STRATEGIESACROSS LARGEPOPULATIONS. "The challenge was how to identify coffee drinkers in a...
