Mabelle Ashe: To Execute a Flawless Campaign, Get a Strong Head Start
“As tools and processes become automated and people move toward digital platforms, the pace of getting things launched or put out into the universe is definitely a lot faster.”Mabelle Ashe believes that to stay nimble and deliver high-quality work on time, you must...
Katy Moses: To Execute Flawless Campaigns, Pursue Continuous Improvement
“A scalable approach increases your team’s ability to execute.”Katy Moses knows that marketers can struggle to strike a balance between delivering highly personalized and relevant messaging to their customers while getting to market quickly. “It’s not always easy to...
Iris Polit: Flawless Campaigns Rely on Clarity, Collaboration, and Communication
“As we look at the strategy for a campaign, we must balance our collective traditional best practices with allowing room for new innovations.” According to Iris Polit, three Cs form the bedrock of any successful campaign: clarity, collaboration, and...
Jon Moore: Flawless Campaign Execution Requires Alignment, Focus, and Automation
“With that type of fluidity, lockstep integration of thought and an agreed-upon set of shared objectives become a real possibility.” Jon Moore believes that flawless campaign execution comes down to three things: internal alignment, focus, and automation. “When you...
DeShelia Spann: To Flawlessly Execute Campaigns, You Must Break Down Silos
“It’s your job to not be in a silo of creativity, to make sure that you get the right resources and experts tohelp guide you to success.” In DeShelia Spann’s experience, a flawless campaign requires careful alignment within your internal organization. “When I say...
Beatriz Fernandez: Give Your Campaign Stakeholders the Right Resources, and Success Will Follow
“One of the biggest mistakes I see is that strategy work is completely siloed from execution.” Beatriz Fernandez knows that transparency and openness are essential to executing a flawless campaign. “It’s important to include every single department that’s going to be...
Workfront: 7 Experts on Flawless Campaign Execution
The book includes insights from the following experts: Beatriz Fernandez, Genesys, Manager, Digital Strategy, Read the article >> DeShelia Spann, Lenovo, Campaign Manager, WW Marketing and Communications, Data Center Group, Read the article >> Iris Polit,...
Nikk Gilbert: A Flexible Threat-Detection and Response Strategy is Fundamental
Nikk Gilbert, CISO, Confidental“When you’re moving from one technology to another, you may experience additional threats because the current situation makes you move a little faster or in a different direction.” The most important thing is to keep up on the latest...
Matthew Otwell: Identify Deficiencies That Exist
Matthew Otwell, Chief Information Security Officer, MDDepartment of Health“When you’ve identified the gaps and put your plans in place, the next challenge is effectively communicating how you’re going to handle and remediate the gaps you’ve identified.” The...
Genady Vishnevetsky: Building a Flexible Threat-Detection and Response Strategy
Genady Vishnevetsky, Chief Information Security Officer, Stewart Title“Your decision to seek help from an MSSP should be driven by business objectives and priorities.” When it comes to defining your use cases and security outcomes, map your use cases to the...
