Jackie Burnes, Head of US Marketing Team, Expense Reduction Analysts
Marketing Fulfillment Streamlines Branding And Increases Efficiency
- To find the right marketing fulfillment partner, you must first have a clear understanding of your company’s marketing needs.
- Working with a single marketing vendor helps you ensure brand consistency across multiple locations and franchises.
“Before anything else, make sure to outline your company’s needs and find out what materials your users need to have readily available.”
Jackie Burnes believes that it’s essential to have a clear understanding of your company’s marketing needs when setting out to improve your marketing fulfillment processes. “Before anything else, make sure to outline your company’s needs and find out what materials your users need to have readily available,” she says. By fully defining these requirements in advance, you have a better chance of selecting the right vendor. And once you have found a fulfillment partner that you like, it’s always wise to keep the lines of communication open both with your users and your vendor. That way, you can continually make adjustments as necessary in partnership with your vendor as your users’ needs evolve and change.
This is an excerpt from 8 Experts on Marketing Fulfillment. The eBook was generously sponsored by Iron Mountain.
