Tamas Szirtes, SOA People Nederland, Director Innovation & Technology
Retail Is Becoming An Analytics-Driven Business
- USING NEW ANALYTICS
TOOLS THAT PROCESS
BIG DATA FROM MANY
SOURCES MAKES IT
POSSIBLE TO MORE
INTELLIGENTLY RUN
EVERY ASPECT OF THE
RETAIL BUSINESS. - ARMED WITH A COMPLETE
PICTURE OF CUSTOMERS
AT THE GRANULAR LEVEL,
RETAILERS ARE IN A
STRONG POSITION TO
NEGOTIATE THE BEST
PRICES FROM THEIR
WHOLESALE SUPPLIERS.
“Data-driven customer engagement helps retailers deliver the best shopping experience possible for customers.”
By using an in-memory computing platform like SAP HANA with Apache Hadoop and other analytics tools for processing big data from many sources, including business data, it becomes possible to more intelligently run every aspect of the retail business. For example, analytics makes it possible to personalize interactions with customers in a store. You can provide them with alerts or shopping recommendations based on an analysis of their location in the store, their purchasing history, and any marketing campaigns the store may be running at that time.
This is an excerpt from Data Disruption. The eBook was generously sponsored by Mighty Guides.
