The book includes insights from the following experts:

  • Div Manickam, Mentor | 2019-2021, Top 100 Product Marketing, Influencer
  • Nicole Culver, Director of Product Marketing, Pindrop
  • Thomas Dong, VP of Marketing, NetSpring
  • Becky Trevino, Executive, Vice President of Product, Snow Software


  • Axel Kirstetter, VP for Product Marketing and Sales Enablement, EIS
  • Marcus Varner, Director of Product Marketing, Finch
  • Rekha Srivatsan, VP of Product Marketing, Salesforce
  • Mandy Schafer, Group Product Marketing Manager – Enterprise, Miro

Launching a New B2B Enterprise Product was generously sponsored by Mighty Guides.