Connecting The Dots
- SUPERFAST, IN-MEMORY COMPUTING WILL TRANSFORM THE COMPETITIVE LANDSCAPE AND WILL BE MASSIVELY DISRUPTIVE.
- PAY ATTENTION. YOUR BUSINESS MODEL MUST BE INFORMED BY DEVELOPMENTS IN THE SUPERFAST COMPUTING SPACE.
“Ask any taxicab company how disruptive Uber has been.”
The implications of superfast, in-memory computing became clear to me recently during an event at one of the universities where I teach marketing. I was speaking that day with a training manager of a leading programmatic advertising vendor. For those that are not familiar with the term “Programmatic”; it is one of the newest evolutions of digital advertising that increases efficiency while reducing costs of reaching targeted audiences by collecting and processing big data through superfast computing. The goal of Programmatic Advertising is to harvest eyeballs at the precise moment a consumer is ready to make a purchase decision.