The Future Demands Technological Muscle
- WHAT DISTINGUISHES LEADING-EDGE CONSUMER WEBSITES FROM TRADITIONAL APPLICATIONS IS THE INTEGRATION BETWEEN DATA CAPTURE AND ANALYTICS.
- MAINSTREAM COMPANIES NEED A CUSTOMIZABLE PLATFORM TO TAKE ADVANTAGE OF SUPERFAST DATA COLLECTION AND ANALYSIS BECAUSE THEY DO NOT HAVE THE TECHNOLOGICAL MUSCLE TO BUILD IT IN HOUSE.
“The next generation’s business applications are going to look a lot more like the leading-edge consumer websites of the past five years—LinkedIn, Netflix, Amazon.”
Historically, analytics and transaction processing have been separate. For example, in call center applications and e-commerce websites, tracking what was happening was very much separate from trying to analyze what should happen or what would be a better outcome. The performance limitations of databases meant you had to change between capturing transactions and analyzing the data. That was slow. When the systems were in operation, data had to be extracted from the transaction systems, transformed into something the analytic system could work with, and then actually loaded into the analytic system. This “pipeline” could introduce a delay anywhere from hours to days or even weeks.