Workfront has sponsored 15 Mighty Guides over the last few years. It produces hundreds of pieces of content each year and measures everything. It has found that our eBooks convert to revenue better than anything else it publishes. Most importantly, our eBooks keep producing leads for years.
These screenshots show how Mighty Guides content took the top three performance slots when compared to all published Workfront content. The astonishing data point is the third book in the chart. This eBook for creative directors is more than three years old, and it’s still generating significant leads. In fact, it’s converting at a higher rate than the vast majority of other content that has been published more recently.
While the newly created Workfront piece fell off the Top Performer list after one month, the third-place piece was an eBook we created four years ago!
