Andrew Davis: What are the best ways to develop a budget that maximizes ROI?
Andrew Davis, Keynote Speaker and Best-Selling Author, Monumental Shift A large part of budgeting involves deciding how to divide up the marketing budget pie. For many organizations, the marketing pie isn’t getting much bigger. It’s just being sliced more and more...
Christoph Trappe: What’s the best way to use the data from the complete content lifecycle to measure performance and opportunities and reduce waste?
Christoph Trappe, Chief Content Officer, Stamats Communications, Inc. Using data to measure content performance is challenging because life is nonlinear. You can be going about your day and a friend calls you out of the blue to tell you about a meeting she just had in...
Shane Barker: What are the best ways to ensure that your content is delivered to the right places at the right times?
Shane Barker, Digital Strategist & Influencer Marketing Consultant, Shane Barker Consulting Distribution of content is a big piece of the puzzle that many people miss. They just created this great product they’re going to put it out there, and they think the whole...
Andrea Fryrear: How do you manage your team to avoid bottlenecks and mistakes and eliminate costly delays and duplication?
Andrea Fryrear, President and Lead Trainer, AgileSherpas When you reach the create phase, it’s impossible to eliminate bottlenecks completely. The theory of constraints tells us that every system is going to have at least one bottleneck, and there’s nothing you can do...
Matt Heinz: What are the best ways to develop a budget that maximizes ROI?
Matt Heinz, President, Heinz Marketing Inc A proper budget will be built relative to expected outcome. When you are thinking about your content marketing strategy overall, you have to map what you’re doing in content to the revenue impact that content is going to...
Carla Johnson: How can you create a better, more agile content plan, and what would you gain as a result?
A plan enables you to select the best ideas that serve the objective and provide focus on those best ideas. Without the focus that a plan provides, people’s attention becomes scattered, which causes work to progress more slowly. By choosing one, two, or at most three...
Robert Rose: How do you create and prioritize the strongest content ideas?
Marketing communications professionals are classically taught to think about form before content. You need a brochure, a blog, or an email. Great! Now let’s fill that full of content. But the greatest success in the ideation stage comes from reversing that process....
Aprimo: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
The book includes insights from the following experts: Andrea Fryrear, President and Lead Trainer, AgileSherpas, How do you manage your team to avoid bottlenecks and mistakes and eliminate costly delays and duplication? >> Shane Barker, Digital Strategist &...
Milinda Rambel Stone: Cloud and Container Security Series
Milinda Rambel Stone, Vice President & CISO, Provation MedicalThe public cloud is a very different environment from your typical physical data center, because everything is living and breathing — and changing. You have to think differently in terms of your overall...
James P. Courtney: Cloud and Container Security Series
James P. Courtney, Certified Chief Information Security Officer Courtney Consultants When it comes to cloud security, everyone in the organization — not only the security department — needs to feel ownership responsibility for security. There are too many ways human...
