Aaron Gette,

Aaron Gette, The Bay Club Company, Chief Information Officer

Benefits Of Automation Often Go Beyond Operational Gains

  • Although automation streamlines operations, it can also have collateral advantages, such as adding value to core business offerings.
  • Automation requires planning to tie process changes back to business goals, and then working with people across the organization to get their buy-in.

“Since the self-service portal went live, we’re seeing 2,000 fewer tickets per month. That happened almost immediately, which has been great.”

We’ve been going through an extensive digital transformation,” says Aaron Gette, chief information officer at The Bay Club Company, a chain of health and fitness resorts headquartered in San Francisco. This has involved all aspects of the business and has required collaboration between business leaders and the executive team, department heads, and managers. “It’s been an exciting and challenging transition, and it’s been really good for us as an organization,” Gette says.

This is an excerpt from The Impact of Automation on Modern Business. The eBook was generously sponsored by CA Technologies.