Valerie Vessey, PayPal, Head of NA Small Business Operations
Business Automation Delivers Efficiency
- Business automation creates efficiencies that lay the foundation for future innovation of strategic benefit to the company.
- Through business automation, a company can also increase its accuracy and reduce the instances of human error.
“Any time you can automate anything and get the human touch out of it, you’re going to reduce or negate error.”
For Valerie Vessey, efficiency is the chief benefit of business automation. “Any time you can automate anything and get the human touch out of it, you’re going to reduce or negate error,” she stresses. Automation also provides a streamlined foundation upon which a business can build to gain even greater capabilities. “Through good business processes, you can learn the most advantageous way to execute or bring something to market or create a new offer,” she explains. This applies to a whole range of areas including but not limited to product development, marketing, and even pricing.
This is an excerpt from The Impact of Automation on Modern Business. The eBook was generously sponsored by CA Technologies.
