Madhu Gulati, President/Chief Strategy Officer, ShowMeLeads
Put the Right Team in Place Before You Digitally Transform
- As marketing has become more focused on ROI, it is becoming increasingly important to maximize and demonstrate the value of marketing operations, including those related to digital transformation.
- For digital transformation to pay off, take the time to put the right team in place. Ensure you have the right skill sets and mindsets among your employees.
“I suggest you always begin with the end in mind—that is, set your marketing goals, and use them to identify potential solutions.”
Over the past two decades, marketing has expanded beyond corporate branding and content to include email campaigns, social media, and a number of other functions. Along the way, marketing has also shifted from being viewed as a cost center to a revenue center, which makes it very important to understand your return on investment (ROI). To maximize ROI of digital transformation, I suggest you always begin with the end in mind—that is, set your marketing goals, and use them to identify potential solutions.
This is an excerpt from 11 Marketing Technologists on Digital Transformation. The eBook was generously sponsored by Workfront.
