Katy Moses: To Execute Flawless Campaigns, Pursue Continuous Improvement
“A scalable approach increases your team’s ability to execute.” Katy Moses knows that marketers...
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Author: Mighty Guides
Iris Polit: Flawless Campaigns Rely on Clarity, Collaboration, and Communication
“As we look at the strategy for a campaign, we must balance our collective traditional best...
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Jon Moore: Flawless Campaign Execution Requires Alignment, Focus, and Automation
“With that type of fluidity, lockstep integration of thought and an agreed-upon set of shared...
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DeShelia Spann: To Flawlessly Execute Campaigns, You Must Break Down Silos
“It’s your job to not be in a silo of creativity, to make sure that you get the right resources...
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Beatriz Fernandez: Give Your Campaign Stakeholders the Right Resources, and Success Will Follow
“One of the biggest mistakes I see is that strategy work is completely siloed from execution.”...
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