Peter Langner, ADventas Consulting, Owner
The Role of Data in Global Trading
- NEW ANALYTICS TOOLS
WILL CERTAINLY PROVIDE A
COMPETITIVE ADVANTAGE
TO TRADERS THAT ADOPT
THEM, BUT GLOBAL
TRADERS ARE CAUTIOUS
ABOUT ADOPTING NEW
TECHNOLOGIES LIKE THESE. - RETAILERS ARE USING NEW
ANALYTICS TOOLS TO
PERSONALIZE THEIR
CUSTOMER ENGAGEMENTS,
WHICH HAS ALREADY HAD
AN IMPACT ON THE WAY
THEY BUY PRODUCT FROM
THEIR WHOLESALE S
UPPLIERS.
“Trading is a goods-driven business; such businesses must acquire and deliver goods on time to meet customers’ needs.”
In a global trading business, traders buy product from a seller, and then sell the product to their customer—typically, a wholesaler. For example, one global trader purchases all the meat that McDonald’s Germany uses. This trader purchases meat from suppliers in other parts of the world and sells it to its customers. The trader also manages shipping and other logistics related to getting that product to the customer. McDonald’s Germany is just one ordinary customer for that trader.
This is an excerpt from Data Disruption. The eBook was generously sponsored by Mighty Guides.
