The book includes insights from the following experts:
- Simon Morton, Founder and MD
- Sims Wyeth, Founder
- Tibor Shanto, Principal
- Tony Alessandra, Ph.D., CEO
- Mike Schultz, President
- Neal Ford, Director, Software Architect, Meme Wrangler
- Nolan Haims, Owner
- Shari Alexander, Influence Specialist, Professional Speaker