Scott Gibson, Group Executive: Digital Business Solutions
Transformation needs to deliver business outcomes
- Transforming customer experiences depends on understanding customer behaviour, trends, buying patterns, and how to use data to build experiences that influence customer preferences and behaviour. It also requires a fast and secure technology ecosystem that reliably delivers what customers want.
- Team Dimension Data’s survival depends on winning races. As one of the WorldTour’s smaller teams, their challenge became how to compete successfully against much larger, better-funded teams.
“As with all our clients, we began with business objectives. Successful digital transformation must be business driven, not technology driven.”
Like many businesses, both Amaury Sport Organisation (A.S.O.) and Team Dimension Data for Qhubeka face competitive challenges and opportunities related to their core business. In working with both organisations these past few years, we’ve found ways to help them apply digital infrastructure, applications, and data to further their goals. The way we’ve done this, and the outcomes they’ve achieved, provide valuable insights for other companies embarking on their own digital journeys.
This is an excerpt from What Pro Cycling Can Teach IT Leaders About Digital Business. The eBook was generously sponsored by Dimension Data.
